במאמר קודם הגדרנו שני היבטים – עליהם עלינו לשים פוקוס בעת תהליך ההגדרה של נטישת משתמשים: שלב: הבחנה חדה בין שלב המכירה (או ההמרה) ושלב השימוש במוצר. אירוע: איזה אירוע בשלב השימור נדרש להתרחש על מנת שייחשב לנטישה. בנוסף, שם עסקנו בזיהוי… Read More »'ללכת על חבל דק' – איך מגדירים נטישת משתמשים בצורה מאוזנת ומדויקת
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